What's with the Logo?

I promise you the logo isn't just your standard AI-created goalie logo. It was created after months of design changes, thoughtful processing and brand-identity considerations. It has a deeply personal touch and meaning beyond the simple, minimalistic look.

The outer circle is an "Enso"; a sacred symbol in Zen Buddihsm that represents strength, elightenment, and the Zen state of "no-mind". It is hand-drawn in a single brushstroke that acts as a direct, honest projection of the artist's consciousness and spiritual state at that present moment. It was drawn once and unaltered by my favorite artist on this planet, my wife Francesca (she drew the goalie mask as well).

It was very important to me to have a minimalist logo that had symbolism and meaning based in Zen Buddihsm. It is the foundation for the movement that is "Zen Tendy".